Forum Lighting Solutions has officially launched a major new decorative lighting range under the household-name BHS label.
This is a strategic move bringing retail-quality interior design directly into the wholesale channel
The range itself is organised into six distinct style families, each aimed at a different kind of project and a different kind of client conversation:-
Forum has also backed the launch with a 90-page dedicated catalogue which isn’t like a standard technical manual. It’s full of inspirational lifestyle imagery rather than just spec sheets and dimensions, which makes it a genuinely useful counter-top selling tool. For installers who spend time sitting down with homeowners to talk through options, that’s a real point of difference – it’s a lot easier to close out a decision when a client can see how a fitting will actually look in a room like theirs, rather than trying to picture it from a line drawing and a wattage rating.
Stockists can now offer an all-in-one proposition: industrial-grade durability for the contractor, rapid next-day availability for the installer and beautiful, trend-led design for the end client…all from one supplier, one delivery, one point of contact. The BHS range by Forum is officially open for ordering now, ready to brighten up trade counters and British homes alike this season. Check out the brochure on the website.
